Levi’s Superstudio +
Challenge
Tackling the setup of 58 Levi’s stores within a single location, with 6.57-meter-high walls requiring no additional supports, was a true challenge of precision and creativity. Perfect graphics and ingenious solutions made it possible to showcase the collection flawlessly.
location
Superstudio +
city
Milan
stores set up
58
The process
The success of the Levi’s event was guaranteed by meticulous attention to every detail: from the self-supporting walls to the flawless graphics. Close collaboration with the Belgian agency laid the foundation for a highly effective synergy, enabling us to overcome every challenge that emerged during the setup phase.
The extremely high walls had to stand without buttresses or additional structural elements. By choosing to integrate them with the shelving units, which also served as supports for the mannequins, we invisibly weighted and secured all elements to create a visually striking and memorable experience.
